The year 2020 marked a significant point in the ongoing saga of Hedi Slimane's tenure at Celine. His vision, a stark, sharply tailored black-and-white world, continued to unfold, further cementing his distinctive aesthetic and simultaneously sparking ongoing debate and discussion. This article will delve into the various facets of Slimane's Celine in 2020, examining his campaigns, his runway shows, the inevitable news surrounding his work, and placing it within the context of his previous roles at Dior Homme and Saint Laurent, ultimately touching on the eventual end of his time at the French luxury house.
Hedi Slimane Celine Campaign: The 2020 Celine campaigns reflected the designer's signature style: lean silhouettes, a predominantly monochrome palette, and a focus on a specific, often androgynous, ideal of beauty. These campaigns weren't simply advertisements; they were carefully constructed visual narratives. The photography, often shot in stark, minimalist settings, emphasized the clothing’s clean lines and the models’ almost austere poses. The campaigns utilized a sense of cool detachment, reflecting the brand's overall aesthetic. Images showcased both menswear and womenswear, often featuring the same stylistic elements – slim-fitting jackets, sharp trousers, and a focus on detail. While some campaigns incorporated a touch of colour, the overall effect remained firmly rooted in Slimane's signature dark and moody palette. The choice of models further contributed to the overall narrative, often highlighting a specific type of beauty, reflecting Slimane's curated aesthetic vision. The campaigns were less about aspirational lifestyle and more about showcasing the clothing itself as works of art within a specifically constructed visual language. This approach, while controversial, was undeniably effective in establishing a clear and consistent brand identity under Slimane’s direction.
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